AYO! My name’s Justin, but most people know me as JIF, short for JustinFocusPhoto. I’m a car guy through and through, someone who lives for anything on wheels, deep conversations, and building the local Florida car community around a shared passion for the culture.
Cars have always been more than just a hobby. My Toyota Chaser is my escape, my project, and a big part of who I am. I’ve always been drawn to JDM & RWB culture. From the balance of art and engineering, the pride in the details, and the stories that every build carries. My goal has never been to just take photos of cars, it’s to tell stories of them
I was born and raised in New York City in the heyday of cassette tapes and dial-up internet". From an early age, I developed multidisciplinary skills across a range of art forms, including visual design, traditional crafts, and mixed media. I found myself exploring everything from sketching and sculpting to digital design and hands-on creation— long before I even knew what the word 'medium' meant." This brought me to studying Photojournalism at Saint John’s University. Photography taught me to see the world not just with my eyes, but with heart. While I still shoot on the side, these days my main focus is crafting custom apparel and merchandise. Through embroidery and printing, I bring my love for design, texture, and creativity into something people can wear and feel proud of. It’s another way I express myself and contribute to the culture I love.
Most of my time now is spent with my extended family at Tampa JDM Legends hosting meets, connecting with real ones, and doing my part to making and keeping our community a kinder place.
I believe in respect over ego, action over words, and unity above everything else.
“True strength lies in our unity; no person is greater than another, and together we can achieve what we cannot alone.” — Justin Lau
I’m not here to be the loudest voice in the room. I'm here to keep creating, stay grounded, and grow with the people who want to grow with me.
-No, I'm not Larry Chen, I'm Jif